In the corporate world, every graphic artist is a specialist and a generalist.
Graphic artists specialize in — or at least emphasize their skills in — what they do best and like to do the most. That’s true in any artist’s life. That’s true in this assignment.
If an image is created with the help of artificial intelligence, is it art? It’s definitely digital; it’s definitely an image; it definitely can be awesomely beautiful. But is it art?
The notion of typographical art usually involves a verbal statement that defines the theme or purpose of the artwork, and the statement’s legibility is a key to the purported success of the piece.
A statement of love, of anger, of protest, of political position: All and any of these topics and many more usually can be found in work categorized as being primarily typography.
Ebon Heath’s typographical art, however, discards the typical florid poetry or simple declarative sentences in favor of images and sculptures more akin to digital word clouds … even though a closer examination of the component words makes it clear these are not random words sized according to their prominence or frequency in the piece.
Content Solutions at People Inc. is a prime example of a multifaceted turnkey operation that provides artwork, advertising, prepackaged illustrated articles and fully developed magazines for a variety of clients on print and digital platforms alike. For this entry, I chose the team’s creations using photographic art. Some of the photos are of styled objects; others are crafted through the assembly of disparate elements. Some are simple photos that represent the product elegantly.